In Serbia, the economy related to natural resources is dependent on the consumption of fossil fuels (coal and oil). Their economic sections are agriculture, industry, and livestock. First of all, farms take up 1/3 of the land (mostly in the outskirts of the area) and they produce crops such as wheat, maze, sugar, sugar beets, sunflower, and raspberries. Second of all, in the section of industrial area, they produce base metals, furniture, food processing, machinery, chemicals, sugar, tires, clothes, and pharmaceuticals. Lastly, the livestock gives food products such as pork, beef, and milk. So their economy is heavily depended upon natural resources. However, it is not sustainable because they are using too much oil and coal at a rate at which it cannot be replaced. Fossil fuels are non-renewable resources which cannot be used forever and also, burning fossil fuels pollute the air which leads to the global warming. So for the action plan, they should use renewable resources, such as solar, wind, and hydroelectric energy instead of using fossil fuels which pollute the air and cannot be used forever. This will make Serbia (Belgrade) more sustainable.
In Serbia, they import many different things such as fuel, capital goods, and equipment. Some import partners of Serbia are Italy, China, Germany, and Russia. Serbia also exports things such as food (raspberries), petroleum products, manufacturing goods, and raw materials. In Serbia, luxury items are available but with annual income of an adult there so it might be hard for people to afford those luxury items. Based on the price in Serbia, people would think that the quality is bad but it is actually good. However, the way that they import and export is not sustainable because they import more than they export. So for the action plan, they should import and export at same rate so they lose resources but gain resource at same time with same amount. Also they should try to use their own resources like gold, oil, salt, and silver. This will make Serbia (Belgrade) more sustainable.
In Serbia, the advertising is mostly on billboards and poster and can be found on vehicles like buses, trams, trolley buses, and company cars. These advertisements are about new shopping malls, cheap price for food, new tech knowledge, and so on. There are also advertisements in airports for the tourists who want to get a quick overview of Serbia. These advertisements are mostly about casinos, hotels, and places to visit. So advertising in Serbia is same as the rest of the world. However, this is not sustainable, because these advertisements attract people to buy products and later, it is going to be waste. There are always new products so people are going to keep buy new products. So for the action plan, they should also make advertisement which is about reminding people to watch out on what to buy and how much they buy. Then, people will reduce to buy products which will make Serbia (Belgrade) more sustainable.
